Eton

It's not just a shirt, it's an Eton

At Eton, we never stop innovating. Being troublemakers in an industry where some things have been done the same way for 150 years.

Our goal: the best shirts in the world

One of our founders, Annie Pettersson, used to say: "we never hand over a shirt unless we are completely satisfied with it". Almost a hundred years later, those words still ring true. To us, anything less is unthinkable. We chase the flawless lines of a collar or cuff, push the boundaries for unique prints and patterns, and never settle for anything less than a fabric with a perfect fall and texture.

From Gånghester to the world

Eton saw the light of day in the village of Gånghester, Sweden, in 1928. Since then, we have grown into a global brand and reinvented the shirt as a garment you wear to stand out, not fit in.

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