Driven by the pioneering spirit of the original blue jeans, DENHAM approaches design with passion and innovation while honouring tradition. It combines its experience in wash recipes, fit perfection and contemporary cuts with fabrics from the world’s best mills in Italy and Japan. The brand aims to serve its customers premium products, artistic brand content and engaging emotive storytelling at every customer touchpoint. With design influences from the Far East and roots in the West, the Asian spirit runs deep in DENHAM. Inspired by the tagline "The Truth is in the Details", DENHAM obsesses over every detail of the design process and across the business.
DENHAM’s iconic scissor logo — inspired by Denham’s first pair of tailor scissors — is recognised worldwide as a symbol of quality. Every pair of DENHAM jeans is embroidered with this trademark, which is meticulously crafted from 691 stitches.
The brand is positioned in the premium denim segment. Its growing global retail network reaches over 20 countries, including key stores in Amsterdam, Antwerp, Tokyo and Osaka. DENHAM is based in Amsterdam, with satellite offices in Düsseldorf, Shanghai and Tokyo. Future-focused and globally aware, DENHAM aims to positively disrupt the denim market place with our truth, our craft, our culture and our world.
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